With grant funds, a created a singular branded program called Double Up Food Bucks (DUFB), increased the dollar-for-dollar match amount to up to $10 per visit, expanded the number of participating farmers markets, and boosted data collection, analysis, and feedback loops.

Extremely successful, the program impacted the health of tens of thousands of low income Oregonians who purchased fresh food at 53 farmers markets and 31 farm share sites in 16 Oregon counties.

Oregon’s DUFB program was cited by colleagues at the Fair Food Network as a national model: our per-market SNAP and DUFB sales were among the highest in the country.

Dramatically expanded DUFB at grocery stores, with a focus on urban and rural underserved communities and partnership with culturally-specific stores owned by and serving communities of color;

Increased the use of existing point of sale technology solutions and develop new technology to reach new retailers;

Integrated nutrition education with DUFB at participating outlets in select communities statewide to help SNAP shoppers feel comfortable shopping farm-direct and cooking nutritious meals; and

Tested the impact of a $20 maximum match in Oregon’s most rural, food insecure counties to learn what level of incentive encourages maximum participation.

Conducted an in-depth evaluation of the program’s impact, in collaboration with Oregon State University

In addition to providing essential funding to sustain the growth of Double Up, State funds will provide capacity to implement and assess strategies that respond to barriers to participation shared by SNAP shoppers

Address the immediate food security needs of SNAP participants in Oregon by significantly expanding the number of sites participating in Double Up Food Bucks and increasing those sites’ daily matching limits from $10 to $20 during 2022 and 203

Reduce barriers to participation in the DUFB program for both firms and shoppers, enhancing resilience of Oregon’s food system enduring the pandemic.